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July 22, 2021
Uncategorized

健身品牌Peloton美國上市 市值超70億美元

專注於家庭健身的創業公司Peloton26日在納斯達克上市,發行價為29美元。Peloton被稱為是「健身界奈飛」,此次上市,使Peloton成全球家用健身領域市值最高的公司。

Peloton首日開盤價為27美元,較發行價下跌6.89%;收盤價為25.76美元,較發行價下跌11.17%,以收盤價計算,Peloton市值超過70億美元。此次上市,使得Peloton成為全球家用健身領域市值最高的公司。在截至2019年6月30日的一年裡,Peloton的收入翻了一番達到9.15億美元,與此同時,公司的虧損在報告期內增長了4倍,達到1.95億美元。此次Peloton的上市,被視為投資者對耗盡現金以實現增長的虧損公司需求的一次考驗。但與其他的消費科技公司相比,Peloton確實享有一個優勢,就是沒有來自科技巨頭的明顯競爭。

Peloton創立於2012年,總部位於紐約,他們將頂級健身教練指導的健身課程通過直播方式帶給全球客戶,並將運動表現指標和社交互動結合在一起,使健身體驗不僅有效,還讓人樂在其中。從2012年開始,Peloton結合了現場直播課程和按需健身庫,成為了一款風靡一時的健身產品。 Peloton與很多企業不同的地方在於,通過開發智能動感單車和配套軟件的會員服務,讓用戶在家就可進行單車騎行,並參與相關課程。

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